The nine lenses

Your course outline lists nine perspectives. Each one is a school of thought with its own idea of what a person is, what counts as evidence and what questions are worth asking. Read this page first if the names are new to you. Each case guide then applies every lens to one study.

A perspective is a broad way of looking at people. A paradigm is a shared set of assumptions and methods that a research community takes for granted, a term made famous by the historian of science Thomas Kuhn in 1962. In everyday course use the two words overlap.

Nine overlapping circles, one for each perspective, all covering a shared centre that stands for the study.

Behavioural

What in the environment produced this behaviour?

Behaviour is learned from the environment, through rewards, punishments and associations. Study what people do, not what they think.

Key names
Ivan Pavlov, John B. Watson, B. F. Skinner
Typical methods
Controlled experiments that change the environment and count observable behaviour, often with animals.
Watch out for
It can ignore thoughts and feelings, because they cannot be observed directly.

Applied in: The Bobo doll study

Cognitive

What is happening in the mind between input and action?

People take in information, store it, interpret it and use it. Mental processes such as attention, memory and expectation explain behaviour.

Key names
Ulric Neisser, George Miller, Aaron Beck; Albert Bandura in his later work
Typical methods
Experiments that measure memory, attention and reaction time; models of information processing.
Watch out for
It can treat the mind like a computer and leave out emotion, the body and culture.

Applied in: The Bobo doll study

Psychoanalytic

What unconscious wishes and conflicts lie underneath?

Much of mental life is unconscious. Early relationships, inner conflicts and defences shape feelings and actions.

Key names
Sigmund Freud, Anna Freud, Melanie Klein, Erik Erikson
Typical methods
Clinical case studies, free association, interpretation of dreams and of the therapy relationship.
Watch out for
Many of its claims are hard to test or to prove wrong.

Applied in: The Bobo doll study

Biological

What do the brain, hormones and genes contribute?

Behaviour depends on the body: brain systems, hormones, genes and evolutionary history.

Key names
Charles Darwin, Donald Hebb, Roger Sperry
Typical methods
Brain imaging, hormone measures, twin and adoption studies, studies of brain injury, animal research.
Watch out for
It can slide into "biology is destiny" and forget that experience also changes the body.

Applied in: The Bobo doll study

Humanistic

How does the person experience this, and what helps them grow?

People are whole persons with free will and a drive to grow. Their own experience and meaning matter most.

Key names
Abraham Maslow, Carl Rogers, Rollo May
Typical methods
Interviews, personal accounts and other qualitative methods that stay close to lived experience.
Watch out for
Its key ideas, such as self-actualisation, are hard to measure.

Applied in: The Bobo doll study

Social

How do other people and the situation shape what we do?

Behaviour depends strongly on other people: their presence, their example, group norms and roles.

Key names
Kurt Lewin, Solomon Asch, Muzafer Sherif, Stanley Milgram
Typical methods
Laboratory and field experiments that change the social situation; surveys.
Watch out for
Short laboratory situations may not match real social life.

Applied in: The Bobo doll study

Cultural

Would this look the same in another culture?

Culture shapes what people learn, value and consider normal. Findings from one culture may not travel.

Key names
Richard Shweder, Hazel Markus and Shinobu Kitayama, Barbara Rogoff
Typical methods
Cross-cultural comparison, ethnography (long-term observation inside a community), cultural studies of child-rearing.
Watch out for
Comparing whole nations can turn culture into a stereotype.

Applied in: The Bobo doll study

Critical

Whose interests does this knowledge serve?

Psychology is shaped by power and society. It can hide social problems by treating them as problems inside individuals.

Key names
Ian Parker, Isaac Prilleltensky and Dennis Fox, Ignacio Martín-Baró, feminist psychologists
Typical methods
Analysis of language and power, history of the discipline, participatory action research.
Watch out for
It is better at questioning research than at producing new evidence of its own.

Applied in: The Bobo doll study

Decolonial

Whose knowledge counts, and who decided?

Mainstream psychology grew from Western, colonial power. Other knowledge systems, including Indian ones, deserve equal standing.

Key names
Frantz Fanon, Durganand Sinha, Ashis Nandy, Sunil Bhatia, Linda Tuhiwai Smith
Typical methods
Indigenous and community-led research, local concepts and languages, histories of how psychology spread.
Watch out for
It can romanticise "tradition" or treat a whole region as one culture.

Applied in: The Bobo doll study